The Boycott Israel’s BDS (Boycott, Divestment & Sanctions) efforts continue to advance on campuses and in Europe.

It’s not certain, though, that this video will contribute much positively to that momentum.

What’s interesting is that SodaStream, in addition to promoting coexistence when its factories were in the West Bank, has now moved all of its facilities into pre-1967 Israel – only to be targeted by the BDS movement.

This will not be lost on other Israeli companies as they decide how to proceed with locating their production facilities.